Industry Association
Social Media Design + Strategy
The custom design for the Industry Association was used to elevate the local chapter’s presence on social media. Because the larger organization has strict guidelines, I built the social media templates (primarily Instagram) to fit within the restrictions.
Top Row: Event information content and post-event photos.
Middle Row: Speaker-focused event marketing and national events.
Bottom Row: Volunteer marketing, General marketing, and Education courses.
As the Committee Chair for Social Media & Marketing at the Central Florida Chapter of IREM®, I was tasked with developing strategy and content for the local chapter’s social media. Instagram was one of the more popular channels for this chapter.
Our main goal in using social media for the chapter was to promote to the membership the various events, education courses, and opportunities to engage. Additionally, we used social channels to share photos post-event for those who missed out and to encourage future attendance.