Social Media Design + Strategy
As the Committee Chair for Social Media & Marketing at the Central Florida Chapter of IREM®, I was tasked with developing strategy and content for the local chapter’s social media. Instagram was one of the more popular channels for this chapter.
Our main goal in using social media for the chapter was to promote to the membership the various events, education courses, and opportunities to engage. Additionally, we used social channels to share photos post-event for those who missed out and to encourage future attendance.