Get Social Promo Flyer
Print Marketing Media
This particular community was a low-income market and had not previously engaged heavily with any digital communication. Email promotion for the new Facebook page had failed to get engagement (low open, low click through). Print collateral marketing was used to promote the Facebook page to enable community building and engagement in a digital space.
This campaign focused on the simple benefits of getting engaged. By using bold fonts and an easily recognizable clipart, the flyer successfully piqued the interest of the audience and allowed them to instantly interact with the QR code to link.