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Meet + Mingle Event – Print Flyer + Social Design + Strategy

Meet + Mingle Event – Print Flyer + Social Design + Strategy

by | May 30, 2023

“Meet & Mingle” Event Flyer + Social Media

Print Marketing Media

Social Media Design + Strategy

The custom design for the Meet & Mingle Event campaign was used to promote an in-person event introducing a new management team to the residents after a takeover for new owners.

In-person events are still a large part of building a community in the multifamily (apartment rentals) business. In particular, these events are used to foster goodwill between the management staff and residents.

This is especially true after a new ownership takeover where the staff is brand new. The team must build trust and inspire confidence in the residents to reduce turnover.

This campaign had two variations of print flyers — one to post in common areas and amenities around the community, and the other to deliver directly to resident doors.

The design was adapted for additional content used in social media and various digital channels.

Posts were designed for Instagram to swipe in a carousel format. Additionally, stories were adapted to showcase all the catered food and drink options (because why else are we going to a party, amirite!?).

Industry Association – Social Design + Strategy

Industry Association – Social Design + Strategy

by | May 21, 2023

Industry Association

Social Media Design + Strategy

The custom design for the Industry Association was used to elevate the local chapter’s presence on social media. Because the larger organization has strict guidelines, I built the social media templates (primarily Instagram) to fit within the restrictions.
Top Row: Event information content and post-event photos.
Middle Row: Speaker-focused event marketing and national events.
Bottom Row: Volunteer marketing, General marketing, and Education courses.

As the Committee Chair for Social Media & Marketing at the Central Florida Chapter of IREM®, I was tasked with developing strategy and content for the local chapter’s social media. Instagram was one of the more popular channels for this chapter.

Our main goal in using social media for the chapter was to promote to the membership the various events, education courses, and opportunities to engage. Additionally, we used social channels to share photos post-event for those who missed out and to encourage future attendance.

Meet + Greet Event – Print Flyer

Meet + Greet Event – Print Flyer

by | May 21, 2023

Meet + Greet Event Flyer

Print Marketing Media

The custom design for the Meet & Greet Event campaign was used to promote an in-person event introducing a new management team member to the residents of an apartment community.
In-person events are still a large part of building a community in the multifamily (apartment rentals) business. While digital and social channels are still crucial for distribution, multifamily is still very much a “belly-to-belly” or in-person vibe, and marketing must reflect that reality.

In this environment, the primary use for print marketing is flyers for in-person events — most print collateral for sales advertising has migrated to digital-only. These print flyers are posted in highly visible, high-traffic community areas, amenities, and office locations.

The design was adapted for additional content used in social media and various digital channels. We don’t post flyers on social! 🤣